Richard Andreoli

Author • Editor • Screenwriter

 EDITORIAL PORTFOLIO 

EDITING

I was the Editor-in-Chief of the following websites.

Parentology - The leading website for parenting and technology.
First to Know - Pop culture site delivering the latest viral stories on the web.
Knoworthy - Female-focused “how to” site covering everything from finance and travel to cooking and dating.
How Life Works - General interest site focused on content arbitrage and sponsored editorial.

Sites were built with a strong SEO-focused content creation followed by an aggressive paid and organic social media strategy. In 2021 the parent company behind Parentology, First to Know, How Life Works, and Knoworthy closed, taking the websites with it. The above links go to Wayback Machine archive of the sites.

NEWSLETTER


Parentology - Weekly Newsletter Sample
We also created multi-issue automations for when a parent initially signs up -- giving them the best and most relevant information on the website.

Parentology - The Teacher Marketplace
Sponsored newsletter for The Teacher Marketplace on Parentology; more samples are available upon request.

Screambox - 13 Screams to Halloween
Top-performing campaign for new registrations; free movie screenings were followed by aggressive registration marketing.

Inside Outside - Holiday Design Contest
Top-performing campaign for new registrations; user-generated content and voting was followed by discount registration offers for the holidays.

ALSO AVAILABLE UPON REQUEST

  • Press Releases

  • Social Media Marketing Campaigns

  • Video Promotions

  • Contests

  • Public Presentations

  • Event Activations