And if you call within the next 5 minutes...
Richard is currently the Creative Director of TV4 Entertainment. From general marketing and media outreach, to customer acquisition, Facebook and related media ad buys, newsletter campaigns, special events, and operations, he has his hands in nearly every aspect of the new streaming network.
He's written movie poster copy for the firms Art Machine and Trailer Park, written and produced travel videos for Lexus, created publicity kits for Paramount Pictures and Paramount Domestic Television, and wrote greeting cards for Nobleworks.
While at Here Media, Richard worked alongside the sales team to build high-end native advertising campaigns. This included robust editorial, video, and social media content that both engaged readers and met the client’s marketing initiatives. He worked with Mattel, AT&T, Skyy Spirits, Braun CruZer, Virgin Mobile, Macy's, Listerine, and Gilead Pharmaceuticals, just to name a few.
That success continued at digital marketing agency Content.ad. There, he and his team launched multiple pop culture websites, ran direct response campaigns, and managed the entire advertising program -- from conceptualizing editorial to creating, distributing, and A/B testing ads across multiple media sources.
Some project examples can be seen below.
Integrated Marketing Campaigns
At Here Media, Richard worked with the sales teams to create unique editorial and video content that met client initiatives and was interesting to site visitors. The samples below show some of the content produced.
Posters and Press Kits
Breaking down on-set interviews into media press kits for the media, and crafting copy for movie posters and marketing campaigns were fun jobs for a pop-culture nerd. For the After Dark Horrorfest, in particular, Richard created their tag-line "8 Films to Die For."
At Content.ad, Richard's team helped medium-sized businesses find their voice and generate sales. Here are two guys who love the work they've done.