Richard Andreoli

Author • Editor • Screenwriter

MARKETING EXPERIENCE

Producing creative marketing content that excites viewers (TV, film, and online), readers (print and web), and participants (activations).

 
 

building brands

Richard is currently the Director of Program Marketing for Crackle and Chicken Soup for the Soul streaming. Accomplishments include:

  • Launching the Chicken Soup for the Soul Streaming platform.

  • Spearheading marketing on Roku: The Buzz, and generating $1.9MM in free media value and 76K free app downloads in only ten months.

  • Developing processes, workflows, strategies and creative asset creation among paid and organic social media teams for Meta Business Manager (Facebook, Instagram), TikTok, and Google.

  • Producing photoshoots and promotional video materials for all Crackle / Chicken Soup for the Soul original productions.

  • Managing outside agencies to develop key art, trailers, and related social media assets for all releases.

  • Taking the company to San Diego Comic-Con and hosting multiple press events and company panels.

  • Interfacing with company stakeholders across multiple brands -- Crackle, Redbox, Popcornflix, Chicken Soup for the Soul, Screen Media Ventures, etc.

During his marketing career, Richard has led teams in nearly every area of content marketing.

  • Website user experience, content, and media outreach

  • Customer acquisition, retention, and newsletter campaigns

  • Social media, out-of-home, and related media ad buys

  • Data research/audience brand awareness campaigns

  • Special events and activations

He's written movie poster copy for the firms Art Machine and Trailer Park, written and produced travel videos for Lexus, created publicity kits for Paramount Pictures and Paramount Domestic Television, and wrote greeting cards for Nobleworks.

While at Here! Media, Richard worked alongside the sales team to build 360-advertising campaigns. This included robust editorial, video, social media, and activations that engaged readers and met the client’s marketing initiatives. He worked with Mattel, AT&T, Skyy Spirits, Braun CruZer, Virgin Mobile, Macy's, Listerine, and Gilead Pharmaceuticals, just to name a few.  

That success continued at digital marketing agency Content.ad and streaming service TV4 Entertainment. He and his team launched multiple pop culture websites, ran direct response campaigns, and managed the entire advertising programs -- from conceptualizing editorial to creating, distributing, and A/B testing ads.