Richard Andreoli

Author • Editor • Screenwriter



Graduate, Magna Cum Laude, University of California at Los Angeles; 

Los Angeles, CA. Majored in English Literature with a Creative Writing emphasis. 


Irvine, CA May 2012 - present 

Reported to Jonathan Markiles, Chief Executive Officer

  • Conceptualized, developed and launched three brand websites: 

First to Know (July 2012), Knoworthy (January 2013), and TopKit (August 2013) 

  • Led the creative website relaunch of SuperFoodsRx (2015) 
  • Oversee a team of six, as well as numerous freelance contributors 
  • Managed daily editorial schedules for all company websites. 
  • Develop native advertising campaigns for direct response clients 
  • Managed numerous A/B testing campaigns for advertisers to increase revenue and traffic 
  • Created social media strategies for Twitter, Facebook, and Pinterest 


Los Angeles, CA January 2010 – May 2012 

Reported to Stephen Macias, Executive Vice President & General Manager 

  • Led the editorial voice and design for and 
  • Managed three editors to increase site traffic numbers and execute advertiser campaigns 
  • Worked alongside sales team to develop marketing programs for advertisers 
  • Conceptualize integrated native advertising campaigns that could run across media platforms 
  • Account management for Mattel, Skyy Spirits, Braun CruZer, Virgin Mobile, Macy's, Listerine, Gilead Pharmaceuticals and more 
  • Created custom and sustainable content via editorial hubs, videos and social media platforms Twitter, Facebook, Pinterest, Tumblr, etc. 


Los Angeles, CA July 2009 – June 2010 

Reported to Stephen Macias, Executive Vice President & General Manager 

Assisted individual site editors to develop online properties OUT, Advocate,, SheWired, HIV-Plus, and MPowrPlus. 

  • Daily article assignments and execution 
  • A/B testing newsletter content 
  • Producing original web videos 
  • Coordinated internal/external marketing, social network marketing, SEO, SEM, and special events 
  • Managing site budgets 


Los Angeles, CA September 2008 – July 2009 

Reported to Larry Baird, Director of Marketing 

  • Crafted public-facing brand identity and messaging for people search website 
  • Created all web page content 
  • Wrote and html coded weekly email newsletters 
  • A/B testing of subject lines, newsletter click-through rates, and premium upsells 

MARKETING COPY EDITOR - Paramount Pictures

Hollywood, CA January 2000 – November 2008 

Feature Films and Domestic Television departments 

  • Created press kits, movie publicity summaries, cast and credits, loglines and highlight listings for marketing, advertising and promotions. 


Seattle, WA January 2007 – December 2007 

Reported to David Betz, Creative Director 

  • Wrote original web and print content for corporate content provider 
  • Produced a three-part travel video for Lexus automotive 
  • Created travel guide content for time-share property clients 

EDITOR - Metrosource Publishing Inc.

September 2004 – June 2010 

Reported to Paul Hagan, Editor in Chief 

  • Created Los Angeles Restaurant Bites and Bar Source sections 
  • Wrote original editorial content and interviews 
  • Created advertorials in travel and leisure categories 

EDITOR - Comic-Con International Update

June 2004 – June 2006

Reported to David Glanzer, Director of Marketing and Public Relations 

  • Developed and executed 48-page, internationally distributed, all-ages publication devoted to marketing and promoting the largest pop culture convention in the United States. 
  • Oversaw convention special events 
  • Coordinated with outside companies such as Lucasfilm Ltd. for the Star Wars Anniversary celebration 



American Heiress (MyNetworkTV)

Premiered March 2007 

Facilitated story development and wrote numerous episodes for short dramatic series. 

Fashion House (MyNetworkTV)

September - December 2006 

Facilitated story development and wrote numerous episodes for short dramatic series. Also wrote and produced original web content for MyNetwork TV’s website launch.