Richard Andreoli's Resume
- Current Creative Director for TV4 Entertainment, the global leader in OTT streaming with more than 30 genre-focused channels.
- Conceptualized, developed and launched pop-website First to Know, women’s “how to” website Knoworthy, and men’s review website TopKit (Content.ad)
- Created original editorial content for advertiser-sponsored 360-campaigns for companies like Mattel, Skyy Spirits, and Braun CruZer (Here! Media)
- Conceptualized, developed and edited 48-page quarterly magazine for Comic-Con International: San Diego (San Diego Comic-Con)
- Produced the Star Wars Anniversary Celebration for Comic-Con International: San Diego (San Diego Comic-Con)
- Wrote and produced “Lexus Napa Journey,” a three-part web series for Lexus Magazine and Lexus Automotive (Story Worldwide / Team One)
WRITING / EDITORIAL EXPERIENCE
Creative Director - TV4 Entertainment
Los Angeles, CA April 2017 - present
Managing strategy, creative direction, and audience acquisition and retention for streaming service startup. Includes social media (paid and organic) for Facebook, Instagram, Twitter and Snapchat, writing and producing scripts for on-air talent, and advising email marketing campaigns. Additionally, executes media outreach, press releases, and representing company at fan conventions
Director of Content - Content.ad
Irvine, CA May 2012 - March 2017
Oversaw a six-person team as well as numerous freelance contributors. Developed native advertising campaigns for direct response clients. Managed numerous A/B testing campaigns for advertisers to increase revenue and traffic. Launched three content websites (First To Know, Knoworthy, TopKit), and relaunched SuperFoodsRx brand site. Created social media strategies for all sites and marketing initiatives, including Facebook, Instagram, Twitter and Pinterest.
Editor-in-Chief - Here! Media
Los Angeles, CA Jan. 2010 – May 2012
Led the editorial voice and design for the relaunched Gay.net and Gay.com. Worked alongside sales team to develop marketing programs, content creation, and account management for advertiser-sponsored campaigns. Clients included Mattel, Skyy Spirits, Braun CruZer, Virgin Mobile, Macy's, Listerine, Gilead Pharmaceuticals. Created custom editorial hubs, videos and social media platforms on Twitter, Facebook, Pinterest, Tumblr, etc.
Senior Digital Editor - Here! Media
Los Angeles, CA July 2009 – June 2010
Assisted individual site editors to develop online properties OUT, Advocate, Gay.com, SheWired, HIV-Plus, and MPowrPlus. Produced original web videos. Coordinated internal/external marketing, social network marketing, SEO, SEM, A/B testing, and special events
Editor - Comic-Con International update
June 2004 – June 2006
Developed and executed 48-page, internationally distributed, all-ages publication devoted to marketing and promoting the largest pop culture convention in the United States. Produced convention special events, including the Star Wars Anniversary.
American Heiress (MyNetworkTV) – Staff Writer - March – June 2007
Fashion House (MyNetworkTV) – Staff Writer - September - December 2006
Additionally, wrote and produced supplemental series segments for MyNetwork TV’s website launch. (21st Century Fox Television)
DEVELOPMENT & PRODUCTION CREDITS
Director’s Assistant, Michael Rymer
QUEEN OF THE DAMNED, Warner Bros.
Involved in all areas of pre- and post-production, including script management and organization, story and editing notes, casting, scheduling, housing, travel schedules, and transporting director to all necessary locations.
SUNTAUR / ELSBOY ENTERTAINMENT; Los Angeles, CA
Acquired, logged, and evaluated material for development/production; prepared story analysis, notes and coverage; investigated rights of properties; operated writer/notes sessions; supervised on-set script development and rewrites.
Graduate, Magna Cum Laude, University of California at Los Angeles;
Los Angeles, CA. Majored in English Literature with a Creative Writing emphasis.