Richard Andreoli

Author • Editor • Screenwriter

Resume

 EDUCATION: 

Graduate, Magna Cum Laude, University of California at Los Angeles; 

Los Angeles, CA. Majored in English Literature with a Creative Writing emphasis. 


DIRECTOR OF CONTENT - Content.ad

Irvine, CA May 2012 - present 

Reported to Jonathan Markiles, Chief Executive Officer

  • Conceptualized, developed and launched three brand websites: 

First to Know (July 2012), Knoworthy (January 2013), and TopKit (August 2013) 

  • Led the creative website relaunch of SuperFoodsRx (2015) 
  • Oversee a team of six, as well as numerous freelance contributors 
  • Managed daily editorial schedules for all company websites. 
  • Develop native advertising campaigns for direct response clients 
  • Managed numerous A/B testing campaigns for advertisers to increase revenue and traffic 
  • Created social media strategies for Twitter, Facebook, and Pinterest 

EDITOR-IN-CHIEF - Here! Media

Los Angeles, CA January 2010 – May 2012 

Reported to Stephen Macias, Executive Vice President & General Manager 

  • Led the editorial voice and design for Gay.net and Gay.com 
  • Managed three editors to increase site traffic numbers and execute advertiser campaigns 
  • Worked alongside sales team to develop marketing programs for advertisers 
  • Conceptualize integrated native advertising campaigns that could run across media platforms 
  • Account management for Mattel, Skyy Spirits, Braun CruZer, Virgin Mobile, Macy's, Listerine, Gilead Pharmaceuticals and more 
  • Created custom and sustainable content via editorial hubs, videos and social media platforms Twitter, Facebook, Pinterest, Tumblr, etc. 

SENIOR DIGITAL EDITOR -  Here! Media

Los Angeles, CA July 2009 – June 2010 

Reported to Stephen Macias, Executive Vice President & General Manager 

Assisted individual site editors to develop online properties OUT, Advocate, Gay.com, SheWired, HIV-Plus, and MPowrPlus. 

  • Daily article assignments and execution 
  • A/B testing newsletter content 
  • Producing original web videos 
  • Coordinated internal/external marketing, social network marketing, SEO, SEM, and special events 
  • Managing site budgets 

SENIOR COPY EDITOR - MyLife.com

Los Angeles, CA September 2008 – July 2009 

Reported to Larry Baird, Director of Marketing 

  • Crafted public-facing brand identity and messaging for people search website 
  • Created all web page content 
  • Wrote and html coded weekly email newsletters 
  • A/B testing of subject lines, newsletter click-through rates, and premium upsells 

MARKETING COPY EDITOR - Paramount Pictures

Hollywood, CA January 2000 – November 2008 

Feature Films and Domestic Television departments 

  • Created press kits, movie publicity summaries, cast and credits, loglines and highlight listings for marketing, advertising and promotions. 

CONTENT EDITOR AND PRODUCER - Story Worldwide

Seattle, WA January 2007 – December 2007 

Reported to David Betz, Creative Director 

  • Wrote original web and print content for corporate content provider 
  • Produced a three-part travel video for Lexus automotive 
  • Created travel guide content for time-share property clients 

EDITOR - Metrosource Publishing Inc.

September 2004 – June 2010 

Reported to Paul Hagan, Editor in Chief 

  • Created Los Angeles Restaurant Bites and Bar Source sections 
  • Wrote original editorial content and interviews 
  • Created advertorials in travel and leisure categories 

EDITOR - Comic-Con International Update

June 2004 – June 2006

Reported to David Glanzer, Director of Marketing and Public Relations 

  • Developed and executed 48-page, internationally distributed, all-ages publication devoted to marketing and promoting the largest pop culture convention in the United States. 
  • Oversaw convention special events 
  • Coordinated with outside companies such as Lucasfilm Ltd. for the Star Wars Anniversary celebration 

WRITING CREDITS 

SCREENWRITING:

American Heiress (MyNetworkTV)

Premiered March 2007 

Facilitated story development and wrote numerous episodes for short dramatic series. 

Fashion House (MyNetworkTV)

September - December 2006 

Facilitated story development and wrote numerous episodes for short dramatic series. Also wrote and produced original web content for MyNetwork TV’s website launch.