CONTENT MARKETING PORTFOLIO 

CRACKLE / CHICKEN SOUP FOR THE SOUL

• Manage organic and paid social media strategy using outside agencies.

• Develop social marketing strategy and asset creation for all Original and Exclusive releases.

  • Create unique show social accounts where appropriate

  • Create unique show websites for hit series such as Going From Broke.

• Organize and manage convention appearances and premiere events.

  • San Diego Comic-Con (Salvage Marines press interviews, panel, autograph appearances)

  • Premiere events (Men of West Hollywood in Los Angeles, Wedding Talk in New York)

• Oversee concept and production of numerous sizzles and promos for the services.

CONTENT.AD / PARENTOLOGY

Led a six-person team to create numerous B2C niche editorial sites focused on direct-response ad sales. Success focused on high-value SEO articles along with paid and organic social media marketing. Created editorial vision, brand voice, social media strategy, marketing and ad sales campaigns, and managed freelance team.

Longterm clients included:

• Kate Hudson’s Fabletics

• Cindy Crawford’s Meaningful Beauty

• Proactiv

• Tophatter

• Thrive Market

ADVERTISER-SPONSORED WRITING SAMPLES

At Content.ad, direct-response marketing strategy focused on buying paid media from social and native traffic sources into the article, and send readers to the client landing page for conversion.
How to Monitor Your Kid’s Texts – Including Deleted Messages
Get the Best Tutor/Babysitter with ABCMouse

TV4 ENTERTAINMENT

Created numerous marketing campaigns and in-person activations to promote upcoming online events. Below are social media examples from Screambox (horror channel) for "13 Screams to Halloween" and Inside Outside Home & Garden channel.

• Oversaw video creation and distribution

• Campaigns linked users to dedicated landing pages for free streaming registration

• Signups were followed by an email marketing campaign to get the viewer to subscribe for the year 

Screambox - 13 Screams to Halloween
Inside Outside - Holiday Design Contest

DECKS FOR TV4 CHANNEL LAUNCHES

CIRQUE SCHOOL

Produced numerous videos for YouTube and Facebook/Instagram to promote virtual classes and in-person workshops.

• Oversaw video creation and distribution

• Campaigns increased school attendance and created new revenue streams

• Classes/workshops have continued post-pandemic

Life Drawing Workshops - Instagram Post Example
Life Drawing Video - Post-event Remarketing Campaign

HERE! MEDIA

INTEGRATED MARKETING CAMPAIGNS

At Here Media, I worked with the sales teams to create unique editorial and video content that met client initiatives and was interesting to site visitors. These often integrated with in-person activations.

Clients included:

• Mattel

• Skyy Spirits

• Macy’s

• Virgin Mobile

• Calvin Klein

Samples below show some of the content produced.

NEWSLETTER MARKETING CAMPAIGNS

Parentology - Weekly Newsletter Sample
We also created multi-issue automations for when a parent initially signs up -- giving them the best and most relevant information on the website.

Parentology - The Teacher Marketplace
Sponsored newsletter for The Teacher Marketplace on Parentology; more samples are available upon request.

TESTIMONIALS

At Content.ad, My team and I helped medium-sized businesses find their voice and generate sales. Here are two guys who loved our work.

ALSO AVAILABLE UPON REQUEST

• Press Releases

• Public Presentations

• Event Activations