Richard Andreoli

Author • Editor • Screenwriter

Richard Andreoli's Resume


PROFESSIONAL HIGHLIGHTS

  • Current editor-in-chief at Parentology.com, the leading digital parenting website. Created editorial vision, brand voice, and marketing strategy. Launched less than a year ago, site now reaches more than one million monthly page views.

  • Published second book, ​Battle at the Comic Expo ​ , in May 2018. Best-selling YA author, C.J. Abedi, called it, “A love letter to heroism and the people who believe in it most.” Marketing strategy used an extensive social media and microsite-focused campaign. ​battleatthecomicexpo.com

  • Conceptualized, developed and launched pop-website First to Know, women’s “how to” website Knoworthy, and men’s review website TopKit (Content.ad)

  • Created original editorial content for advertiser-sponsored 360-campaigns for companies like Mattel, Skyy Spirits, and Braun CruZer (Here! Media)

  • Conceptualized, developed and edited 48-page quarterly magazine for Comic-Con International: San Diego (San Diego Comic-Con) Also produced the Star Wars Anniversary Celebration for the convention.

  • Relaunched numerous legacy editorial brands, including SuperFoodsRx, Gay.com, and Gay.net.


RICHARD ANDREOLI
WRITING / EDITORIAL EXPERIENCE

editor-in-chief - parentology

Los Angeles, CA March 2019 - present
Created and launched website dedicated to parenting in the digital age, which now receives 1.5M+ page views per month. Built editorial team and nation-wide freelance writing pool, and established website’s editorial and monetization strategies. Success focuses on SEO-heavy articles as well as organic and paid traffic across Facebook, Instagram, Twitter, Google, and Pinterest.

Creative Director - TV4 Entertainment

Los Angeles, CA    April 2017 - March 2019
Managed five-person team on creative direction and strategy, as well as influencer and social media outreach (Facebook, Snapchat, Instagram, Twitter). Streaming channels included ​Screambox​ (horror), ​All Guitar Network​ (established and emerging guitarists), ​All Warrior Network​ (military),​ ​and ​Inside Outside House & Garden​.

Director of Content - Content.ad

Irvine, CA     May 2012 - March 2017
Oversaw a six-person team as well as numerous freelance contributors. Developed native advertising campaigns for direct response clients. Managed numerous A/B testing campaigns for advertisers to increase revenue and traffic. Launched three content websites (First To Know, Knoworthy, TopKit), and relaunched SuperFoodsRx brand site. Created social media strategies for all sites and marketing initiatives, including Facebook, Instagram, Twitter and Pinterest.

Editor-in-Chief - Here! Media

Los Angeles, CA     Jan. 2010 – May 2012
Led the editorial voice and design for the relaunched Gay.net and Gay.com. Worked alongside sales team to develop marketing programs, content creation, and account management for advertiser-sponsored campaigns. Clients included Mattel, Skyy Spirits, Braun CruZer, Virgin Mobile, Macy's, Listerine, Gilead Pharmaceuticals. Created custom editorial hubs, videos and social media platforms on Twitter, Facebook, Pinterest, Tumblr, etc.

Senior Digital Editor - Here! Media

Los Angeles, CA     July 2009 – June 2010
Assisted individual site editors to develop online properties OUT, Advocate, Gay.com, SheWired, HIV-Plus, and MPowrPlus. Produced original web videos. Coordinated internal/external marketing, social network marketing, SEO, SEM, A/B testing, and special events

Editor - Comic-Con International update     

June 2004 – June 2006
Developed and executed 48-page, internationally distributed, all-ages publication devoted to marketing and promoting the largest pop culture convention in the United States. Produced convention special events, including the Star Wars Anniversary.


SCREENWRITING CREDITS

American Heiress (MyNetworkTV) – Staff Writer - March – June 2007

Fashion House (MyNetworkTV) – Staff Writer - September - December 2006

Additionally, wrote and produced supplemental series segments for MyNetwork TV’s website launch. (21st Century Fox Television)


DEVELOPMENT & PRODUCTION CREDITS                        

Director’s Assistant, Michael Rymer
QUEEN OF THE DAMNED, Warner Bros.

Involved in all areas of pre- and post-production, including script management and organization, story and editing notes, casting, scheduling, housing, travel schedules, and transporting director to all necessary locations.                    

Development Executive
SUNTAUR / ELSBOY ENTERTAINMENT; Los Angeles, CA

Acquired, logged, and evaluated material for development/production; prepared story analysis, notes and coverage; investigated rights of properties; operated writer/notes sessions; supervised on-set script development and rewrites.


EDUCATION    

Graduate, Magna Cum Laude, University of California at Los Angeles;
Los Angeles, CA. Majored in English Literature with a Creative Writing emphasis.